Big data is a term that has become increasingly popular within recent years, becoming a practice which has been rapidly reshaping the ways in which we perceive things online – both in positive and negative ways. It allows for online content to be personalised for you far more then ever before, and is building the foundation for many new industries and technologies such as automated driving and smart farming. It comes with one major cost however - your privacy.
‘Externality’ explores the role of data in society today, informing the reader of potential impacts within their lives. It is a showcase for both the good and bad it can bring, informing the reader of both sides of the story - along with its history.