Malcolm Gibb’s Herball Remedies specialises in traditional herbal products, harnessing the power of natural plants to treat a variety of ailments. The brand is based on the Gaia hypothesis, which suggests that English herbs are for English bodies. As an English brand, they represent treatments in their simplest form, inspired from English history.
Capitalising on the traditional methods of design, the brand has achieved a convincing aesthetic, reflecting the ancient products from which it draws its strength. The black and white colour scheme of its branding and its typeface define the simplicity of these natural products.